The adoption of the Internet can be beneficial for businesses that are ready to invest. However, many companies have failed to adapt to this new opportunity and have suffered as a result. Others have risen to the challenge of harnessing the Internet to achieve business objectives and have prospered. One such company is Amway UK, who, since 1999, has fully exploited the potential of the Internet by creating an e-commerce presence. It has seen over 30% of sales move from off-line to on-line ordering over the past two years.